THE REBIRTH

OF AN ICON


L’Huile Originale by Kérastase is a

versatile beautifying leave-in oil with

a lightweight formula that provides

illuminating shine to dull hair.


This new Refillable Elixir Ultime

delivers superior performances to

deeply nourish and protect the hair

fiber.



#THESHINEOFANICON

+100%

MORE SHINE*



X3

SOFTNESS**




4 DAYS

ANTI-FRIZZ**



*instrumental test after 48H

**instrumental tests

ELIXIR ULTIME by Kérastase – Shine like an Icon

Experience the iconic shine of Elixir Oil, now available in a refillable format, with Sydney Sweeney!

A NEW FORMULA FOR A NEW ERA

FRAGRANCE

PIERRE DE LUNE


The fragrance, created by a French perfumer, is inspired by the sublimating and solar character present in the oriental traditions.


The mandarin and heliotrope accord expresses the brightness and the luminosity of precious oils.

WILD & FRENCH CAMELLIA OILS


NOURISHING, ILLUMINATING & SOFTENING POWERS


The Elixir Ultime is formulated with French Camellia, delicately harvested by hand in Brittany, known for its nourishing, illuminating & softening powers.


Infused into the precious Elixir Ultime, our camellia is gently extracted by a unique cold process to preserve its properties.

MARULA & ARGAN OILS


SOFTNESS, ELASTICITY

& RESTORING POWERS


Those nutrition specialists will bring intense nutrition to highly damaged hair while providing softness, elasticity and restoring the shine of hair. Their corporization effect also thickens the fiber diameter.

NEW PACK

DESIGNED TO LAST


30%

RECYCLED

GLASS BOTTLE


95%​

RECYCLED PLASTIC*

REFILL​


*Except the pump, the label and colorants/additives

REFILL YOUR SHINE

MAKE YOUR CLIENT

SHINE LIKE AN ICON



PRE-CLEANSE

Apply to brushed hair and rinse out before applying

shampoo.


PROTECTION

Use the product before blow drying and heat styling to

protect hair againste heat tools up to 230°.


MASQUE ENHANCER

Add some drops of Elixir Ultime oil into any masque to

enhance its effect.


FINISHING

Use the product after blow drying and heat styling for

added shine, control frizz, smoothness, and style.


TOUCH-UP

Apply a drop to ends throughout the day for a touch of

shine ad needed.

SEE THE RESULTS FOR YOURSELF!


WHO IS IT FOR?




The Elixir Ultime is for all types of hair. It fits with any at-home ritual of every Kérastase range.


Smooth and shine are always in the top needs in haircare, taking up XX% of the market.


Sustainability has also become a worldwide topic, particularly among Gen-Z. Skincare brands have embraced sustainability by introducing refillable packaging, but this concept is still missing in the realm of haircare.

"Who doesn't want gloriously glossy hair? 


Elixir Ultime and its Wild and French

Camellia oils provides long-lasting shine

and smoothness with a lightweight finish."



HOVIG ETOYAN

GLOBAL PROFESSIONAL AMBASSABOR

24 CARATS

EXCLUSIVE SALON

TREATMENT


UNIQUE ALCHEMY

TAILORED OIL BENDING

Professional mix in front of the client


PROFESSIONAL MIX

APPLICATION & FIBER MASSAGE

Professional and precise application

Better penetration = Increased efficiency


LUXURY EXECUTION

SERVICE THEATRICALIZATION

Valorise the service, makes the professional

difference


L'HUILE ORIGINALE

2/3 PUMPS

LE MASQUE

15/20 ML

DIAGNOSE YOUR CLIENT’S HAIR

AND RECOMMEND ELIXIR ULTIME



Having an exclusive professional service for salons to treat all types of hair is a real opportunity to develop your business, by helping to solve a

frequent request in the salon.​


Start with the diagnosis of your client’s hair to understand all her needs.​​

1 – THE DISCUSSION​


Listen carefully to your client to understand all her needs. ​

Ask about her hair story to get all the important

information, what she likes or not, what treatments she

has done etc.​



2 – EVALUATION OF THE LEVEL OF SHINE


To determinate wheteher the hair lake of shine, compare

the roots with the end in terms of color and shine.

As the roots are the healthiest parts of hair, use them as

a reference.



3 – ADVICE


​Start by reformulating your diagnosis and give your

recommendation. ​Then, introduce the at-home routine

to follow and reinforce results over time.

Do not hesitate to include Elixir Ultime oil in any

other recomended range.

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